Health Industry Collaboration Effort

Gena Jongebloed
President, HICE Board of Directors
UnitedHealthcare
Director, Delegation Relations
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Gena Jongebloed is a Director of Medical & Clinical Operations at UnitedHealthcare. She began her career as a Provider Relations Representative with UnitedHealthcare and evolved into the area of credentialing as the industry began to focus on providing a quality focused network. Gena is accountable for providing strategical leadership to ensure that UnitedHealthcare’s credentialing program and delegated credentialing oversight process adhere to and exceed regulatory and accreditation requirements. United’s delegated credentialing oversight team is responsible for monitoring 720 delegated provider organizations and they actively participate in the Health Industry Collaboration Effort (HICE) credentialing shared audit program across all regions. She has over 25 years of Managed Care experience and joined the HICE Board of Directors in 2016. She served as the Secretary/Treasurer from 2022-2024 and was elected to serve as President in 2024.